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Question: Discuss about the Importance of Operation Management. Answer: Operation management is an essential part of any organization. Operations can be defined as a transportation process through which inputs are converted into outputs. Operation management is a technique of managing people, processes and systems for successfully delivering useful products or services to customers. It plays very crucial role in the success of the company. Operation management is important part in both manufacturing and service industries. Till today many researchers have defined operation management in different ways but the concept discussed was same. Operation management includes all those activities from procurement to final distribution of goods or services (Aksin, Armony Mehrotra, 2007). The given essay elaborates role of operations management in current business world. From past several years it has been analyzed that companies are producing different products to remain in the market. Now companies have shifted their attention towards customers expectations. Now customers are demanding better quality products. Due to advancement in technology it becomes possible to deliver product anywhere with minimum efforts. Internet, telecommunication and transportation mediums have supported to maintain global link with customers. Countries are getting closer in commerce and trade. Companies are producing variety of products and properly supervising all the production activities (Miles Snow, 2007). In the companies mainly operation manager manages all operation management activities. The operation manager is mainly responsible for managing all operations. The operation manger ensures that all the products should be of good quality. The products should be delivered at right place on right time. Through operation management the cost of the products are also managed. The major requirements of any company are good quality, high productivity and customer satisfaction and these requirements can only be fulfilled through proper operation management (Singhal Singhal, 2012). I have analyzed that Competition among companies is rising as all the companies are targeting same market segment for similar products and services. Companies attract the customers by differentiating their products by adding unique characteristics from other companies. For creating unique products or services companies are giving continuous efforts. The uniqueness of products exists today may be copied tomorrow by other companies that can nullify competitive advantage. So to stay competitive the companies continuously design and manufacture new products (Cohen Kunreuther, 2007). Manufacturing companies also give focus on marketing activities. Customers needs help companies to get new ideas for product development. First priority of any company is to understand customers needs and expectations. Companies manage each function of production to maintain proper control over activities. In the modern business world each functional departments members have to interact with other members. High level of integration is required to manage all the operations within the organization. Today companies are adopting lean concept to manage all the operations. Initially only Japanese companies were using lean concept and companies were also getting benefits through it. Later companies from other countries also adapted the concept. Lean concept gives emphasis on quality, cost and productivity. By using compatible technology all the objectives can be achieved. Companies can only earn good amount of profit by producing products or services in low cost and of high quality. Companies can reduce operational cost by using different methods for reducing waste production (Sousa Voss, 2008). For achieving this companies should use right combination of raw materials and also should use right processes for production. The operation manager handles various activities like the manager gives training to workers to reduce production cost and time. Proper production layout is selected to manage production activities. Operation manager also maintains distribution network. The operation manager coordinates with other managers like finance manager, human resource manager and marketing manager to get all the required information. Operation management includes concepts from various subjects like psychology, mathematics, statistics and physics. For managing operations modern companies use the concept of time and motion study to increase productivity. Time and motion study is based on the concept that time and energy should be utilized efficiently. Companies control the quality of products by using sampling methods. Linear programing technique is also used in operation management to find the best solution from all available alternatives (Barratt, Choi Li, 2011). The operation manager motivates the employees to show their creative skills that can contribute in improving processes. The operation manager motivates employees to produce the best output to meet customers expectations. From the above description it can be concluded that operation management has a significant role in the modern business world. Irrespective to the size, all organization give efforts to deliver products and services effectively and efficiently. Companies may face some difficulties in managing operations but through proper planning and coordination the problems can be solved. In the given essay the role of operation management is described. Through proper operation management the companies can differentiate themselves and can attract more customers. References Aksin, Z., Armony, M. Mehrotra, V., 2007. The modern call center: A multi?disciplinary perspective on operations management research, Production and Operations Management, 16(6), pp.665-688. Barratt, M., Choi, T.Y. Li, M., 2011. Qualitative case studies in operations management: Trends, research outcomes, and future research implications, Journal Of Operations Management, 29(4), pp.329-342. Cohen, M.A. Kunreuther, H., 2007. Operations risk management: overview of Paul Kleindorfer's contributions, Production and Operations Management, 16(5), pp.525-541. Miles, R.E. Snow, C.C., 2007. Organization theory and supply chain management: An evolving research perspective, Journal Of Operations Management, 25(2), pp.459-463. Singhal, K. Singhal, J., 2012. Opportunities for developing the science of operations and supply-chain management, Journal of Operations Management, 30(3), pp.245-252. Sousa, R. Voss, C.A., 2008. Contingency research in operations management practices, Journal Of Operations Management, 26(6), pp.697-713.